Hi. I’m Holly, a Sustainability Copywriter.
A guilty granola, with a graduate degree in Global Sustainability and a passion for creating a better world.
As a sustainability copywriter, I write copy and content for the sustainability industry. I help ethical brands improve their visibility and competitiveness in today’s market.
On a personal level, I’ve discovered that there are a lot of people that want to live a greener life, but they may not be ready to go full granola. The people I talk to want realistic, easy ways to incorporate ethical and responsible actions into their lives. Since I’m not a successful extremist, that’s exactly what I have been doing over the years- slowly building sustainable practices into habits, and tipping the scale towards sustainability and away from guilt.
I’m not zero waste. I’m not plastic-free. I’m not raw vegan. Maybe someday I will be, but until then, I’m a mediocre guilt-ridden granola, drinking a mixed cocktail of shame and excitement while opening an Amazon box of gardening tools. But I am getting better all the time, and those Amazon boxes come less and less, and my guilt dwindles as I continue to make better decisions more frequently for myself and the planet.
Because I’m not perfect. And you’re probably not perfect. But you’re fricken awesome for trying, my guilt-ridden friend.
And to all my sustainable and ethical brands out there- you’re the future! Thanks for what you do.
social media content and management